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South Florida Public Relations Firm, Full Spectrum Media, Announces Exclusive Agreement with Business Wire, a Berkshire Hathaway Company
FORT LAUDERDALE, Fla. (BusinessWire EON) June 26, 2007 -- "We realized how important the web and news optimization were becoming in the field of public relations," says Full Spectrum Media President, Randy Schneider. "We made a significant investment in both talent and infrastructure to accommodate our research program which we hoped would help us fill the gap that the internet had become in our media outreach efforts."
Schneider credits the success of PPR to the fact that his firm employs professionals in multiple marketing mediums including graphic design, printing, web development and public relations.
"The public relations team merged with the web department everyday for weeks. The goal was to find cohesion between the traditional news release and the web via XHTML optimization," says Full Spectrum Media's Vice President, David Muise. "We were able to delineate new measures for the way a press release was both written and distributed. We called the concept PPR for Pay-Per-Release."
Muise says that his team found that hosting this news on their own servers was proving to be beneficial for clients as it increased search engine optimization (SEO), drove traffic to the website and provided for quantitative reporting. The next step for PPR was when the Business Wire team noticed the optimized news releases and introduced the Full Spectrum Media team to their proprietary distribution platform and their new EON concept, both of which were capable of handling FSM's optimized news releases.
"We launched the PPR product in January and our clients were ecstatic about the increased web presence it offered," says Schneider. "After delineating pricing and fulfillment measures, we felt comfortable enough to offer PPR as an a la carte product. The addition has increased billings by a third. The agreement with Business Wire will allow us to bring this service to the next level. We are expecting our PPR billings alone to grow at about 25% per quarter through 2007."
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